Sales Development Representative – B2B SaaS <em>London</em>
Location: London – hybrid, 2–3 days per week in the office
Salary: £42,000–£55,000 basic
OTE: £60,000–£75,000
Employment: Full-time, permanent
Equity: Competitive equity package
Thomas Patrick Recruitment is working with a fast-growing, Series A technology company that is developing an AI-powered employee benefits platform for global organisations.
Following an £11 million investment round, the company is expanding its commercial team and is looking for an ambitious Sales Development Representative to help build its outbound sales engine.
This is an excellent opportunity for a proven B2B SaaS salesperson to join a high-growth business, work with senior decision-makers and progress towards an Account Executive position.
The Role
As Sales Development Representative, you will take ownership of top-of-funnel pipeline generation. You will identify and engage HR, Finance and executive-level decision-makers within multinational organisations.
Your responsibilities will include:
Generating approximately 10 qualified sales meetings each month
Researching target companies and identifying relevant decision-makers
Conducting high-volume cold calling alongside email and LinkedIn outreach
Creating personalised, multichannel outbound campaigns
Engaging HR, Finance and C-suite stakeholders
Qualifying prospective customers and identifying genuine commercial opportunities
Working closely with Account Executives to ensure effective opportunity handovers
Using AI and modern sales technology to automate tasks and improve outreach performance
Recording activities and maintaining accurate information within the CRM
Sharing prospect feedback and market insights with the sales, product and leadership teams
Testing new messaging, sequences and approaches to improve conversion rates
Essential Requirements
Applicants must have:
Between one and three years’ experience in an outbound BDR or SDR role
Experience working within a B2B SaaS startup or high-growth technology company
A documented record of achieving or exceeding 100% of sales targets
Strong cold-calling experience rather than an email-only or LinkedIn-only background
Experience generating qualified meetings and sales pipeline
Confidence speaking with senior stakeholders, including HR, Finance and C-suite leaders
Excellent written communication and personalised outreach skills
Experience using CRM systems, LinkedIn Sales Navigator and email outreach tools
The right to work in the UK without visa sponsorship
The ability to attend the company’s London office two to three days each week
Desirable Experience
It would be particularly beneficial if you have:
Worked within a Seed to Series C startup
Sold HR technology, employee benefits, fintech or another technical SaaS solution
Experience selling into HR or Finance departments
Used AI tools to automate prospect research, personalisation or outbound workflows
Consistently completed high-volume outbound activity, including approximately 60 or more calls per day
Experience engaging multinational or enterprise-level organisations
The Ideal Candidate
You will be commercially ambitious, energetic and comfortable creating opportunities from cold outreach. You should be able to demonstrate your targets, activity levels and results clearly during the interview process.
The company is particularly interested in candidates who have shown stability in their recent employment and have succeeded within a genuine startup environment.
What’s on Offer
Basic salary of £42,000–£55,000
OTE of £60,000–£75,000
Competitive equity
Hybrid working with two to three days in the London office
Direct exposure to an experienced sales and leadership team
Modern AI-enabled sales tools and technology
A clear progression route towards an Account Executive position
The opportunity to join a recently funded company at a significant stage of growth
Interview Process
The interview process is expected to include:
A 20-minute introductory call with the Head of Operations
A 45–60-minute sales team deep dive
A final in-person discussion with the CEO and Founder
To apply, please submit an up-to-date CV together with details of your current quota, percentage attainment, typical daily cold-call volume and experience working within a B2B SaaS startup.
Thomas Patrick Recruitment is acting as a recruitment agency in relation to this vacancy.